This policy was last updated in May 2020.


Save the Rhino International Inc. takes its responsibility to protect your data very seriously.

The following questions and answers are intended to help you to understand how we collect, use, store, and protect information about you.

It refers to personal data, i.e. any information which identifies you or which can be identified as relating to you personally.

Contact us

If at any time you have a question relating to this policy, wish to change your preferences (for example to unsubscribe from emails you have previously opted into), or exercise your data protection rights, please don’t hesitate to contact us in one of the following ways:
Phone: +44(0)20 7357 7474 
Write: Save the Rhino International Inc., 155 E. 44th Street, 6th Floor, Suite 34, New York, NY 10017 

Who we are

Save the Rhino International Inc (SRI Inc) is a 501 (c) 3 not-for-profit organization, EIN 31-1758236.

With regards to protecting your data, SRI Inc is a data controller.

What personal data do we collect?

The following section describes the types of personal information we collect as a not-for-profit organisation and how this data is collected.

1. Personal data you provide

The data you provide may include personal information, such as your name, address, telephone numbers, e-mail address, as well as financial information, such as your bank or credit card details when processing a donation. 

You might provide this through our website, via email, in paper form, or verbally.

Examples of times you might actively provide data to us are:

  • making a donation
  • answering a survey
  • through communication with our staff via phone or email

You may have also told us about your interests and preferences, such as the type of rhino programs you are most interested in, or the ways that you would like to be involved with our organization or you may have given details such as your company or employer, which will help us build up a picture of the types of activities you might be interested in hearing about in future.

2. Personal data generated by your activities with Save the Rhino International Inc.

When interacting with Save the Rhino online, some of your data may be collected.

Examples of times your personal data may be generated by your activities are:

  • Your IP address logged when you visit our website. This is analysed by the Google Analytics service. Using Google Analytics helps us to better understand how people use our website and how we can improve our site for the future, however, you can opt out of Google Analytics by downloading an add-on to your web browser. Read Google’s privacy policy here:
  • Our website uses local storage such as cookies. Please see more information here.

In addition, records of how you have been involved with Save the Rhino International Inc in the past, for example through donating, volunteering, or taking part in events, are kept on our database as a record of your support.

Regarding payments, SRI will record details such as the transaction amount, the payment method, and the date of your transaction, so that our accounts can be reconciled and audited. All donations made through this website use Paypal. You can see Paypal’s privacy policy here: 

3. Information from third parties

We sometimes receive personal data about individuals from third parties. An example would be when you make a donation to Save the Rhino International Inc. through FirstGiving, and thereafter the information is passed onto us. We may receive your personal details from third party organisations, such as from corporate partners, but only where you have provided consent for your personal details to be shared. This may be in relation to a fundraising activity or a co-hosted event.

Personal data could be information such as your name and contact details, and/or financial information, if it is a transaction. This will be data that you have provided to the third party.

Details such as your age group and location may be provided through your activity on our social media pages as it is analysed by Facebook, Instagram and Twitter. This data is used to ensure that you are receiving relevant and timely information about our work.

In instances where we are receiving information from a third party organisation they will have informed you via a privacy notice; please check the relevant websites for their privacy policies and to set your data preferences.

We may also obtain information about you from a family member, friend, or contact who contacts us on your behalf or if a fundraiser passes on your details to us.

4. Special categories of personal data

We do not normally collect or store special categories of personal data (also known as sensitive personal data). However there are some exceptions and situations where this will occur. In these instances we will always ask for your consent before collecting the relevant information. For example we may collect health information on dietary allergies or ‘mobility-access’ requirements if you sign up to attend an event.

6. Partnerships

If you are an employee of a company, charity, Charitable Trust, or Charitable Foundation we work with, we may have a record of your name and work-related contact details (including telephone, address and email), and your signature relating to any contracts. In instances where we have a contract with an organisation, such as a corporate partnership, it may be necessary for us to process the personal information of your name and work-related contact details to enable SRI Inc. to carry out the contract requirements to which your organisation is a party.

7. Children

Our sister organisation in the UK (Save the Rhino International) offers membership schemes for children aged 16 and under, and date of birth is often collected at checkout. If you purchased a membership with our sister organisation, this information will be stored to ensure that communications are tailored appropriately. Apart from this information collected was minimal and for the administration of the membership, such as contact details of the parent/guardian to send the membership pack and to send the associated mailing of our annual supporter magazine.

How do we use your information?

This section describes the purposes for which we would process and store your data.

1. Administration

In order to carry out the work of the charity we may:

  • Keep your personal data such as name and contact details alongside records of your involvement with SRI Inc. so that we can work effectively with our volunteers and supporters and acknowledge your support
  • We may need to keep certain personal data to fulfil a transaction (such as a purchase or contract) or to manage an event
  • We will keep records of financial transactions, such as donations, and information such as tax instructions in order to comply with our financial responsibilities (however we do not keep records of your full payment details)
  • Write to you or email you regarding a donation to confirm receipt of funds and to let you know about the impact of your donation
  • We will keep information that allows us to respect your choices and preferences (e.g. if you ask not to receive marketing material, we’ll keep a record of this)

2. Marketing

As a charity we rely on fundraising to achieve our objectives and therefore keeping in touch with you about our work and activities is an important activity. However we want to make sure that we are doing this in line with your preferences and choices and that you are not receiving any information from us that you do not wish to. You are always in control of your data.

We require your consent to send you emails that contain marketing and therefore we will only send these to you if you have specifically opted in to receive them. Our emails generally contain information such as news and updates about rhinos and the illegal trade in rhino horn, updates about Save the Rhino’s work, and links to or information about our fundraising, such as appeals, campaigns, events, and products. You can change your email preferences at any time by contacting us (see below).

We may send you postal mailings such as a copy of our annual supporter magazine, if we consider this will be of interest to you and it is in the legitimate interest of the charity. From time to time we may consider sending other postal mailings, but we will ensure that any mailings are appropriate and proportionate, and you may opt out of receiving postal communications at any time by contacting us (see below).

Our emails and/or postal mailings may occasionally contain information about our partners, or third party products and services, but this information will be incorporated into our own marketing materials.

If you wish to change your preferences please contact us:
Phone: +44(0)20 7357 7474 
Write: Save the Rhino International Inc., 155 E. 44th Street, 6th Floor, Suite 34, New York, NY 10017 

3. Research and analysis

We may use your data to tailor our communications with you. For example, details we hold within our records such as your location may be used to send you more relevant information. This might include tailoring an email to contact only locally-based supporters regarding a particular event. In addition, information about you is gathered when you use external sites, including social media, that links to our page. Your data is analysed by these sites and may then be used as a way to ensure you are receive interesting and relevant content. By understanding your interests, we can tailor the updates and posts that you see. Using data in this way allows us to gather feedback and better share information with you. Please remember your data sharing preferences on external sites are not controlled by SRI Inc. and we would advise that you check the privacy policies of all organisations you engage with.

We may also analyse your data in other ways to assist with our fundraising work. For example, where we have identified that you may have the capacity or affinity to support at a higher level, or to get involved in different activities with SRI Inc, we may use the information we hold about you to get in touch, or to identify connections between you and our existing circle of supporters.

4. Sharing your data

We will never sell your data.

We may share personal data for a specific purpose related to administration, for example, with a courier carrying out a delivery, or when partnering with another organization or business on an event. We will ensure that partners and suppliers we work with are treating your data appropriately and complying with all necessary data protection legislation. We will be sure to inform you in each of these instances.

We may disclose your personal information if we are requested or required to do so by a regulator or in order to comply with any other applicable legal obligation.

What is our legal basis for processing data?

The legal reasons that we are able to process your personal data are the following.

  • It is in the legitimate interests of the charity. Legitimate interests include administration of the charity, keeping in touch with our supporter base, tailoring our communications, and sending out our supporter magazine
  • It is necessary to complete (or prepare) a contract with you. A contract does not only refer to a formal signed document in this instance but also refers to SRI Inc. fulfilling a transaction, through our website
  • We have a legal obligation. We have certain legal obligations to retain data, particularly relating to financial information
  • You have given us your consent. This will always apply to email marketing. We will only send you email newsletters if you have specifically given us your consent

How is your personal data stored?

We ensure that any personal data we collect that needs to be stored is kept securely. We control who has access to your information, follow data protection policies and procedures, and ensure our staff receive data protection training on at least an annual basis.

Our website is protected by a Secure Sockets Layer (SSL) to give you peace of mind when carrying out any transactions on our site. However please ensure that when carrying out any online activities your computer is secure; these activities are at your own risk. SRI Inc. does not store any card details that you input online as these are processed through a secure, third party payment system (Paypal).

When your data is stored by us or our secure suppliers, we will always ensure that this is retained in accordance with the law.

How long do we keep your personal information?

The length of time your data is stored for depends on the purposes for which it was collected and recorded. We follow an internal policy to ensure that data no longer required or meeting the purposes of collection will be deleted.

Your data protection rights

  • You have the right to request a copy of your personal data that has been recorded, to have your data kept up-to-date, and/or to request for it to be deleted (though this will not apply where it is necessary for us to continue to use the data for a lawful reason). If you would like to make any requests relating to your data please contact us. Requests will be dealt with within 30 working days
  • In addition, if you are a resident of the European Union, you can object to the processing of your personal data, ask us to restrict the processing of your personal data, or request portability of your personal data. Again, you can exercise these rights by contacting us
  • Similarly, if we have collected and processed your personal data with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal data conducted in reliance on lawful processing grounds other than consent
  • You have the right to opt-out of the marketing communications we send you at any time. You can exercise this right by contacting us using the contact details provided under the “Marketing” heading above
  • You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries are available here)

Keeping us informed

It is important for us and for you that we store the correct information about you. To ensure that we are kept up-to-date, so that we can send you the mailings or information that you have requested, please contact us as above.

Changes to our Privacy Policy

SRI Inc. will amend this Privacy Policy as necessary to ensure that it remains up-to-date and accurately reflects how and why we use your personal data. The current version of our Privacy Policy will always be found on our website. This policy was last updated in May 2020.

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